Summit Globe

Merkle's 2014 CRM Executive Summit

The Rise of the Platform Marketer: Connected CRM in a Digital World

June 2-4, 2014   |   THE Ritz-Carlton, Half Moon Bay, CA

Register For This Event

Connect with senior marketing executives from Fortune 1000 companies and leading nonprofit organizations for two and a half days of learning, collaboration and networking.

Why Attend Merkle's CRM Executive Summit?

An invite-only event, the Summit offers innovative educational sessions and world-class networking functions for Merkle's key clients and prospects. You'll leave equipped with the knowledge, tools and strategic approach necessary to establish a competitive advantage in today's changing landscape.

The Power of Addressability at Scale

Today, marketers are poised with an opportunity to harness the power of addressability at scale. This gateway to competitive advantage lies in the addressable audience platforms being created by the “always-on consumer” who engages with brands through digital media and channels across multiple screens and platforms, 24/7. In response to this phenomenon, third-party providers, such as Google, Facebook, Twitter and Amazon, are creating scaled platforms designed to deliver the experiences consumers seek while creating an addressable marketing stage for advertisers. The competition for advertising dollars among the major platform players is driving increased targeting, tracking, and content capabilities that only enhance the opportunity for the marketer to implement connected CRM.

In order to lead and capitalize on the opportunity to address audiences at scale through multiple platforms, there is a new breed of marketer evolving. One who has the competencies to master and implement the integrated data management, technological and execution capabilities, and establish the operating model needed to leverage addressability at scale. We refer to this new persona as The Platform Marketer.

Keynote Speakers

Expertise across all industries

The Summit features several exciting keynote presenters who are recognized as thought leaders within digital and platform marketing. They'll preview the upcoming year's challenges and opportunities and set the stage for the in-depth breakout and guru sessions throughout the event. Any company building a customer-centric marketing approach should not miss these captivating talks.

Speaker
Richard will be presenting a session entitled "The Twitter Platform" on Wednesday at 9:00am.

Read Richard's bio
Richard Alfonsi

VP, Global Online Sales, Twitter

Speaker
Bryan will be presenting a session entitled "The Facebook Platform" on Tuesday at 11:30am.

Read Bryan's bio
Bryan Schroeder

Product Marketing Director, Facebook

Event Schedule

MondayJune 2
  • 9:00am - 1:30pm - CMO Golf Event
  • 1:00pm - 3:00pm - Registration & Guru Meetings

    (Pre-registration required for Guru Meetings)

  • 3:00pm - 3:15pm - Welcome Remarks

    Presented by: Craig Dempster, EVP & CMO, Merkle

  • 3:15pm - 4:00pm - The Rise of the Platform Marketer: Connected CRM in a Digital World

    Presented by: David Williams, Chairman & CEO, Merkle

  • 4:00pm - 5:00pm - CMO Panel Discussion

    Moderated by: David Williams, Chairman & CEO, Merkle

  • 5:00pm - 6:00pm - Guru Meetings

    (Pre-registration required)

  • 6:00pm - 7:00pm - Summit Welcome Cocktail Reception

    Half Moon Bay

  • 7:00pm - 7:30pm - Transportation to Dinner

    Busses to begin departing The Ritz-Carlton at 7:00pm

  • 7:30pm - 10:30pm - Group Dinner

    Mountain Terrace

  • 10:30pm - 11:00pm - Transportation from Dinner

    Busses to begin departing Mountain Terrace at 10:30pm

TuesdayJune 3
  • 8:00am - 9:00am - Breakfast, Guru Meetings & RedPoint Breakfast Workshop

    RedPoint Breakfast Workshop (8:30am - 9:00am)
    (Pre-registration required for Guru Meetings)

  • 9:00am - 9:05am - Welcome Remarks

    Presented by: Craig Dempster, EVP & CMO, Merkle

  • 9:05am - 9:50am - Keynote Presentation
  • 9:50am - 10:05am - Addressability on the Google Platform

    Presented by: Matt Naeger, EVP Digital Strategy, Merkle

  • 10:05am - 10:35am - Platform Data

    Presented by: Craig Dempster, EVP & CMO, Merkle and John Lee, EVP, Vertical Markets, Merkle

  • 10:45am - 11:15am - Platform Data Breakouts

    Identity Management
    Presented by: Matt Mobley, Chief Marketing Technology Officer, Merkle

    Audience Management
    Presented by: Peter Vandre, VP, Quantitative Marketing Group, Merkle

    Consumer Privacy & Compliance
    Presented by: Bennie Smith, Chief Privacy Officer, Merkle

  • 11:15am - 11:30am - Networking Break
  • 11:30am - 12:15pm - The Facebook Platform

    Presented by: Bryan Schroeder, Product Marketing Director, Facebook

  • 12:15pm - 12:30pm - Addressability on the Facebook Platform

    Presented by: Joe Meehan, VP, Media Client Services, Merkle

  • 12:30pm - 1:30pm - Networking Lunch
  • 1:30pm - 2:00pm - Platform Enablers

    Presented by: Matt Mobley, Chief Marketing Technology Officer, Merkle and Ed Forman, SVP, Analytic Innovation, Merkle

  • 2:15pm - 2:45pm - Platform Enablers Breakouts

    Platforms Utilization
    Presented by: Paul Steketee, Head of Paid Social & Emerging Media, Merkle and Joe Meehan, VP Media Client Services

    Measurement & Attribution
    Presented by: Ed Foreman, SVP, Analytic Innovation, Merkle

    Marketing Technology
    Presented by: Matt Mobley, Chief Marketing Technology Officer, Merkle

  • 3:00pm - 6:00pm - Afternoon Activities

    (Pre-registration required)

  • 6:45pm - 7:00pm - Transportation to Summit Party

    Busses begin departing The Ritz-Carlton at 6:45pm

  • 7:00pm - 11:00pm - Summit Party

    La Costanera

  • 11:00pm - 11:15pm - Transportation from Summit Party

    Busses begin departing La Costanera at 11:00pm

WednesdayJune 4
  • 8:00am - 9:00am - Breakfast & Guru Meetings

    Guru Meetings (8:30am - 8:50am :: pre-registration required)

  • 9:00am - 9:05am - Welcome Remarks

    Presented by: Craig Dempster, EVP & CMO, Merkle

  • 9:05am - 9:50am - The Twitter Platform

    Presented by: Richard Alfonsi, VP, Global Online Sales, Twitter

  • 9:50am - 10:05am - Addressability on the Twitter Platform

    Presented by: Megan Pagliuca, VP & GM, Digital Media, Merkle

  • 10:05am - 10:20am - Networking Break
  • 10:20am - 10:50am - Platform Execution

    Presented by: Patrick Hounsell, Chief Digital Officer, Merkle and Patrick Collins, SVP, Customer Experience Group, Merkle

  • 11:00am - 11:30am - Platform Execution Breakouts

    Media Execution/Optimization
    Presented by: Megan Pagliuca, VP & GM, Digital Media, Merkle

    Channel Execution/Optimization
    Presented by: Peter Vandre, VP, Quantitative Marketing Group, Merkle

    Experience Design & Creation
    Presented by: Kevin Walsh, VP Experience Design, Merkle

  • 11:30am - 12:00pm - Getting Started

    Presented by: Craig Dempster, EVP & CMO, Merkle

  • 12:00pm - 12:15pm - Closing Remarks

    Presented by: Presented by: Craig Dempster, EVP & CMO, Merkle

  • 12:15pm - 1:15pm - Networking Lunch

Breakout Sessions

Breakout Sessions

Platform Data Breakouts

Identity Management
Create a unique identity map for each customer or prospect with a persistent identity key that links anonymous and identified interactions, across multiple platforms, into a singular event stream.

Audience Management
Use segmentation, based on data from multiple first- and third-party sources, to deliver the right message to the right audience at the right touchpoint, driving loyalty and engagement.

Consumer Privacy & Compliance
Understand the challenges you'll face with increasing attention being paid to the collection and use of online consumer data; and learn best practices for responsible data stewardship that will reinforce customer confidence.


Platform Enablers Breakouts

Platforms Utilization
Learn about the ever-evolving array of available digital audience platforms and how to make each most effective for your brand's unique targeting and optimization objectives.

Measurement & Attribution
Leverage a fractional approach to attribution, and more effectively quantify the incremental impact of each marketing activity to make informed, financially sound decisions.

Marketing Technology
Understand the importance of deep expertise in state-of-the-art and emerging marketing technology and how it drives business value. The Platform Marketer must learn how to rationalize the adtech ecosystem to create the optimal marketing technology stack to meet its business needs and exploit addressability at scale.


Platform Execution Breakouts

Media Execution/Optimization
Discover the programmatic media planning and buying skills necessary to simulate and forecast media plan outcomes ant the target segment level, and how this translates into a new digital media mix that reaches addressability at scale.

Channel Execution/Optimization
Learn how the Platform Marketer implements and manages a data-driven, cross-channel personalization platform that creates a singular, highly relevant consumer experience.

Experience Design & Creation
The execution of customer interactions that are customized for message, creative and offer requires a deep understanding of the new ad formats and how to build these experiences. Critical to success is an understanding of analytical insights and drivers of program performance.

Guru Meetings

Insight from a true expert can transform roadblocks and uncertainty into actionable clarity. Shine a light on your specific challenges by pre-registering for these one-on-one problem-solving sessions. Limit one session per person.

Megan Pagliuca

Megan Pagliuca

VP & GM, Digital Media, Merkle

LinkedIn

Megan joined Merkle in November 2010 to develop and launch the Merkle trading desk. As vice president and general manager of the digital media group, she has built an industry-leading team, delivering targeted media programs, insights and measurement to leading brands such as GEICO, Motorola Mobility, and Nespresso. In her role, Megan is responsible for sales, service, partnerships, product development and the growth and profitability of the digital media practice.

Prior to joining Merkle, Megan led the Professional Services team at the Right Media Exchange, a Yahoo Company. She was responsible for Right Media's Demand Side Platform (DSP) relationships including brands such as P&G, as well as consulting services for the Agency Trading desks. Previously, she led the publisher services team which included the deployment and integration of Yahoo APAC & EU on to the Right Media platform.

Melanie Davidson

Melanie Davidson

Matt Naeger

Matt Naeger

EVP, Search Strategy, Merkle

LinkedIn

Matt brings more than 15 years of experience in direct marketing and advertising industries and 10+ years of experience directing client Search Engine Marketing strategies for IMPAQT, a Merkle Company. As the Executive Vice President of Strategy, Matt is responsible for developing and evangelizing IMPAQT's vision of Search. In this role he focuses on Search innovation as a marketing channel to influence customer decision-making. As a founding member of IMPAQT's management team, Matt has been instrumental in establishing IMPAQT as a recognized leader in the Search space by industry analysts, such as Forrester and Jupiter Research.

Josh Sinel

Josh Sinel

Patrick Collins

Patrick Collins

EVP, Search Strategy, Merkle

LinkedIn

Matt brings more than 15 years of experience in direct marketing and advertising industries and 10+ years of experience directing client Search Engine Marketing strategies for IMPAQT, a Merkle Company. As the Executive Vice President of Strategy, Matt is responsible for developing and evangelizing IMPAQT's vision of Search. In this role he focuses on Search innovation as a marketing channel to influence customer decision-making. As a founding member of IMPAQT's management team, Matt has been instrumental in establishing IMPAQT as a recognized leader in the Search space by industry analysts, such as Forrester and Jupiter Research.

Kevin Walsh

Kevin Walsh

VP, Experience Architect

LinkedIn

With primary responsibility for leading for Merkle's emerging Digital Experience Design practice, Kevin brings clients extensive know-how in bridging the gap between clients' business needs and the requirements for meaningful customer encounters. His career to date has included successful leadership roles over countless online promotions, rich media expressions, and content strategy solutions across awide range of industry verticals.

An accomplished and inspiring mentor of interactive teams, Kevin is a seasoned cross-discipline leader of interactive art directors, designers, writers, UX planners, and web developers. In his role at Merkle, he is called upon to help translate complex marketing initiatives into compelling customer engagements; to develop and refine concepts that support business goals and user needs alike; and to inform the creation of interactive expressions with strategic grounding and technical feasibility.

Leah Van Zelm

Leah Van Zelm

Principal Consultant, Merkle

LinkedIn

Leah is a versatile leader with a passion for excellence and actionable, insight-driven initiatives rooted in a sound marketing strategy. By orchestrating data, processes, technology, and analytics, she delivers measurable marketing results. With Merkle, Leah has delivered Integrated Customer Marketing solutions comprised of segmentation, marketing mix optimization, and executive dash boarding to transform client decisioning. In her six years with Merkle, Leah has also led marketing services efforts comprised of database marketing, campaign management, and reporting. Her consulting efforts have also included customer journey mapping, cross channel integration, CRM capability assessments and capability road mapping.

Prior to joining Merkle, Leah spent five years at Accenture in the CRM practice, where she focused on capability design, process and organization design, and program management. She has also held market research and online marketing positions. Her experience spans multiple industries, including cable/satellite, insurance, telecommunications, and travel and entertainment. Leah holds a BA and an MBA from the University of Texas at Austin.

Brian Crockett

Brian Crockett

Vice President, Consulting Partner, Merkle

LinkedIn

Brian Crockett is a Vice President and Consulting Partner in Merkle's Management Consulting Group. With over 25 years experience in strategy consulting and marketing across a variety of industries, including; retail, hospitality, consumer and industrial goods, electronics & high tech, communications, automotive, resources, nonprofit, and publishing, Brian brings a particular expertise in developing customer relationship management (CRM) strategy, customer strategy, customer experience, customer insight, direct marketing, relationship and loyalty marketing solutions, and defining database business requirements to the Merkle team.

Prior to joining Merkle, Brian was the managing partner of Customer Imperatives Group, a Minneapolis-based provider of customer-focused solutions for companies seeking to better understand and interact with their customers. Brian also spent nine years with Accenture, where he was the global lead for Accenture's CRM Strategy & Roadmap market offering. In this role, Brian and his team collaborated with clients across industries to identify, prioritize, and plan CRM investments based on business and consumer strategies.

Matt Mobley

Matt Mobley

Chief Marketing Technology Officer, Merkle

LinkedIn | Twitter

Matt leads Merkle's Enterprise Technology Group and has 18 years of IT experience with 14 years focused on marketing technologies. The Merkle's Enterprise Technology Group is focused on marketing technology innovations that enable Merkle's clients to achieve Connected CRM. These innovations are focused around Connected Recognition, cross-channel event management, real-time interaction management, and delivering personalized optimized consumer experiences.

Prior to joining Merkle, Matt was a senior executive with other leading marketing service providers. In those roles, he managed client marketing solutions, enterprise decision management, and marketing consulting practices. For one of those marketing service providers, Matt established and led the European consulting practice that provided strategic marketing advisory services covering marketing strategy, advanced analytics, and marketing technology. He has provided these services across multiple industries: financial services, retail, telecommunications, travel, and entertainment.

Shambho Kirshnasamy

Shambho Kirshnasamy

Vice President, Chief Solution Architect, Technology Solutions Group, Merkle

Shambho leads the solution architecture group and oversees delivery of CRM solutions across all verticals. His team provides thought leadership and innovation in designing and architecting marketing solutions for Merkle clients. His team is also responsible for establishing design principles and architectural standards to help deploy seamless CRM solutions. Shambho has 20 years of experience in product development, consulting and CRM, including 15 years delivering batch and real-time CRM solutions for clients such as US Mint, Credit Suisse, Hasbro, Starwood Hotels, Toys R Us, RadioShack, T.J.Maxx, and PetSmart. He has been with Merkle since January of 2010. Previously, he was VP, Principal Architect at Harte-Hanks. Shambho has an undergraduate degree in Applied Sciences and a master's degree in Computer Applications.

Peter Vandre

Peter Vandre

Vice President, Digital Analytics Practice Leader, Merkle Analytics

LinkedIn

As Merkle's Digital Analytics Practice leader, Peter is responsible for practice development, solution innovation and for leading a rapidly growing team of consultants and analysts. Over the past two years he drove the design and development of Merkle's digital data integration product. He also has extensive experience in CRM strategy and measurement, and has been recognized for his analytical work in customer engagement modeling, digital media measurement and cross channel attribution. During his career at Merkle he has led analytical engagements with such clients as Dell, Samsung, NIKE, DIRECTV, GEICO, Urban Outfitters, Disney, AARP and others. Peter has spent the last 8 years at Merkle and has more than 14 years of consulting, analytics, and strategic marketing experience. He earned an MBA from the Massachusetts Institute of Technology.

Jennifer Veesenmeyer

Jennifer Veesenmeyer

Vice President, Digital Analytics Practice Leader, Merkle Analytics

LinkedIn

Jennifer is a vice president in the Digital Analytics practice. She has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, and multi-channel executive dashboards. Most recently, her experience has included defining and implementing a social measurement strategy across a major CPG company's brand portfolio. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Jennifer has a bachelor's degree in international studies from Northern Michigan University and a master's degree in communication from Purdue University.

Scott Nuernberger

Scott Nuernberger

Vice President and Marketing Measurement & Optimization Practice Leader, Merkle Analytics

LinkedIn

Scott has over 10 years of experience in developing and implementing analytical solutions to marketing programs for many different companies, including GEICO, AEGON, MBNA, Fidelity, DirectTV, Eli Lilly, GSK, and Dell. Prior to joining Merkle, Scott worked for American Express as a statistician and modeler and taught graduate students statistical methods and experimental design at Cornell University. Scott has dual BS degrees in Brain and Cognitive Sciences and Statistics from The University of Rochester, a MS degree in statistics from Cornell University, and an MBA from Johns Hopkins University.

Shirli Zelcer

Shirli Zelcer

Vice President, Travel, Media & Entertainment Analytics Practice Leader, Merkle Analytics

LinkedIn

Shirli leads Merkle's Travel, Media & Entertainment Analytics practice and has over 11 years of experience in strategy and analytics in the travel and entertainment, consumer, and financial services industries. At Merkle she has worked for a variety of different clients including Dell, Royal Caribbean, Celebrity, Nike, and Disney, and has led projects for both consumer and small business lines of business. Key projects Shirli has managed include lifetime value segmentations, contact strategy optimization, lifecycle and customer segmentations, email/direct mail integration, acquisition and customer targeting models, opt out propensity models, and media mix modeling. Prior to Merkle, Shirli worked for Capital One in the Marketing and Analysis department, responsible for developing statistical risk models, NPV models, DOE testing, and customer profiling. Shirli has a bachelors and masters degree in Statistics from Cornell University.

Marc Fanelli

Marc Fanelli

VP & GM, Global Solutions Group, Merkle

LinkedIn

March has more than 21 years of experience providing data and analytics to leaders in B2B and B2C organizations. At Merkle, Marc is vice president and general manager of Merkle's global data business. Marc leads the team that develops data solutions for both B2C and B2B marketers to leverage marketing data to improve customer targeting and customer experience across all addressable marketing channels.

Prior to joining Merkle, Marc was senior vice president at Experian and was responsible for product development in Experian's data business.

Marc Ruggiano

Marc Ruggiano

 

An Invitation from Craig Dempster

Stephen Driscoll

"The Summit has been great! There are three main reasons why I come to the Summit. The first is for the great content. Secondly for the networking, a lot of the attendees are going through some of the same challenges that we are with the switch to customer centricity. Thirdly, to be able to catch up with our daily Merkle contacts in a more casual environment."

~Stephen Driscoll, VP, Member Experience, AARP

Partners

These sponsors make the Summit possible

We'd like to thank the following companies for helping us put on this year's Summit. We use these companies every day to help us serve premier experiences to our clients and their customers.

Become a Sponsor

The following sponsorship opportunities put your brand directly in front of marketing executives from Fortune 1,000 companies and leading nonprofit organizations. For more information on becoming a sponsor email our events team at events@merkleinc.com.

  • Program Sponsor
    Program Sponsor - The program sponsorship offers your logo the maximum exposure to the world-class brands attending the 11th annual Merkle CRM Executive Summit. Your brand will be marketed everywhere that the Summit appears – in email campaigns, social media platforms, on signage, in welcome packets, and much, much more!
  • Email Sponsor
    Email Sponsor - As the exclusive email sponsor of Merkle's 11th annual Summit, your logo will be highlighted in each of the Summit e-mail campaigns, a total of seven times to each attendee.
  • Badge Sponsor
    Badge Sponsor - As the exclusive badge sponsor, your company logo will be included on the name badges handed out at registration and worn by every attendee throughout the duration of the Summit.
  • Mobile App Sponsor
    Mobile App Sponsor - The mobile app sponsorship will create exposure for your company with branding opportunities in the Summit mobile app, available for attendees through both the App Store and Google Play.
  • Journal Sponsor
    Journal Sponsor - As the exclusive journal sponsor at this year's Summit, your logo will be on the cover of the notebooks set at each attendee's seat during the opening session of the Summit.
  • Room Key Sponsor
    Room Key Sponsor - As the exclusive room key sponsor at this year's Summit, your logo will be on the room key that each attendee is issued at hotel registration.
  • Social Sponsor
    Social Sponsor - As the exclusive social sponsor of Merkle's 11th annual CRM Executive Summit, you will have the unique opportunity to demonstrate one of your company's leading social programs during a breakout session.
  • Water Bottle Sponsor
    Water Bottle Sponsor - As the exclusive water sponsor, your logo will be on the label of the water bottles set at each attendee's seat during the opening session of the Summit.
  • Turn Down Sponsor
    Turn Down Sponsor - As one of our turn down sponsors, your logo will be showing up on the TV screen when all of the Summit guests return to their rooms in the evening. Each TV will have a logo that is programmed to appear when turn-down service is completed one evening during the Summit.
  • Cocktail Sponsor
    Cocktail Sponsor - As the exclusive sponsor of the welcome cocktail reception at this year's Summit, your company will have its logo prominently placed as sponsor of the cocktail hour open to all attendees.
  • Wireless Network Sponsor
    Wireless Network Sponsor - As the wireless network sponsor, your logo will be included on the login information given to each attendee as they check in at the Summit.
  • Transportation Sponsor
    Transportation Sponsor - As the exclusive sponsor of the roundtrip transportation to/from the Summit party at Google, your company's logo will be featured on the headrest of each seat on the busses that everyone will be taking to the party.
  • Afternoon Sponsor
    Afternoon Sponsor - As a sponsor of the afternoon activities at this year's Summit, your company will have its logo prominently placed during an afternoon activity to which all attendees are invited.
  • Logo Sponsor
    Logo Sponsor - As a logo sponsor at this year's Summit, your company will have its logo prominently placed on all of the Summit signage and materials handed out at the event and in all of the pre-event communications.
Nathan Vadeboncoeur

"The Summit has been tremendous. It's been a wonderful opportunity to meet many different people from different organizations who have varying challenges and be able to discuss their victories in CRM and data."

~Nathan Vadeboncoeur, Manager, Marketing Analytics, Walt Disney World

Why Attend?

Here are 10 Great Reasons to Attend Merkle's 2014 CRM Executive Summit. Download these top ten reasons as a PDF.

Learn how recent developments in digital platforms offer new opportunities to reach consumers on an unprecedented scale.

Get a head start on your competition by implementing what you learn before it becomes the standard approach.

Nurture your most important relationships by learning how to deliver the experiences your customers crave.

You'll leave with a clear game plan to make digital and social platforms profitable and measureable within your overall marketing strategy.

Very few agencies possess all the skill sets needed to take advantage of the market landscape. We'll equip you with the competencies to become a Platform Marketer.

With keynote and breakout speakers on the forefront of customer-centric marketing, you'll tap into actionable, relevant thought leadership.

You'll network with marketing executives from Fortune 1,000 companies and leading nonprofit organizations who are facing the same challenges you are.

Our guru sessions put you one-on-one with experts from several specialties, ready to help you take on your biggest challenges.

With networking events, afternoon activities and a party at La Costanera, you'll have tons of time to interact with smart, interesting people in a laid-back atmosphere.

Our partnerships are most effective if everyone is on the same page. We want you to share in our knowledge and have therefore made registration complimentary to all invited attendees.

"It's been a great experience, the topics are extremely relevant to what we're working on now and have provided our people with a lot of insight to help them think about how to move forward with the accountabilities that they have."

~Jay Gauthier, CMO, Personal Insurance, Travelers Insurance

Getting Around

Half Moon Bay


Half Moon Bay

Once known as Spanish town, Half Moon Bay is the oldest settlement in San Mateo County, California. Dating back to the Spanish land grants of the 1840s, the intriguing history of this romantic seaside town includes a prominent role in the foundation of the Ocean Shore Railroad and colorful exploits of 1930s-era rumrunners.

Incorporated in 1959, modern Half Moon Bay offers visitors an endless variety of activities. Half Moon Bay consists of five distinct regions that combine to make it a diverse and unique destination experience. The Coastal Region, where the resort resides, offers world-class beaches, horseback riding and oceanfront dining. Historic Main Street offers dining, art and shopping. The Pumpkin Region (Half Moon Bay is home to one of the largest pumpkin festivals in the world occurring every October) offers organic fruit stands, wine tasting, farms and glass blowing. The Redwood Region allows our guests to hike, bike or horseback ride amongst the awe-inspiring Northern California scenery. Finally, the Santa Cruz Mountain Region features more than 70 wineries offering wine tasting right in our backyard. The Ritz-Carlton, Half Moon Bay resort offers a distinct destination for Northern California Coast vacations, situated 23 miles from the San Francisco airport and the San Francisco Bay Area.

Book Your Hotel Room Now